Best Digital Marketing Trends to Invest in for 2016

Nov 19, 2017
Digital Marketing


Welcome to Computer Creations' comprehensive guide on the best digital marketing trends to invest in for 2016. As a leading provider of business and consumer services in website development, we understand the importance of staying ahead of the curve in the rapidly evolving digital landscape.

1. Mobile Optimization

One of the most prominent digital marketing trends of 2016 is the increasing dominance of mobile devices. With the exponential growth of smartphone and tablet usage, optimizing your website for mobile has become a necessity, rather than an option. At Computer Creations, we specialize in responsive web design that ensures an optimal browsing experience across all devices.

1.1 Mobile-Friendly Design

A mobile-friendly design involves creating a website that adapts seamlessly to different screen sizes. This includes responsive layouts, easy-to-tap buttons, and legible fonts. By prioritizing mobile optimization, you can reach a wider audience and improve user engagement, ultimately boosting search engine rankings.

1.2 Page Speed

In addition to design, page loading speed is crucial for mobile optimization. Slow-loading pages lead to high bounce rates and diminished user experience. Our team at Computer Creations can optimize your website's performance, ensuring faster load times and improved rankings.

2. Content Marketing

Content marketing has been a dominant trend in digital marketing for several years, and it shows no signs of slowing down in 2016. Creating high-quality, valuable content that resonates with your target audience is key to building brand awareness and driving organic traffic. Through strategic content creation and distribution, you can establish yourself as an industry thought leader and gain a competitive edge.

2.1 Keyword Research

Your content strategy should be driven by thorough keyword research. By identifying relevant keywords with high search volumes and low competition, you can optimize your content to rank higher in search engine results pages. Computer Creations can assist you in conducting keyword research and leveraging it effectively in your content marketing efforts.

2.2 Compelling Blogging

Blogging is a powerful tool for content marketing, allowing you to share valuable insights, industry news, and updates. By consistently publishing informative blog posts, you can attract and engage your target audience. Our skilled copywriters at Computer Creations can create compelling blog content that captivates readers and drives traffic to your website.

3. Video Marketing

Video marketing has emerged as a highly effective digital marketing strategy in recent years. With the rise of platforms like YouTube and the growing popularity of video content across social media channels, incorporating videos into your marketing efforts is a must in 2016. Videos deliver engaging visual storytelling, help build trust and credibility, and increase customer retention.

3.1 Explainer Videos

Explainer videos are concise, informative videos that explain complex concepts or products. These videos can enhance your website's SEO by increasing dwell time and reducing bounce rates. Our team at Computer Creations can produce high-quality explainer videos that convey your message effectively and drive conversions.

3.2 Video Advertising

Video advertising allows you to reach your target audience through platforms like YouTube, Facebook, and Instagram. By creating captivating video ads, you can increase brand awareness and drive conversions. Computer Creations can help you design and optimize video ad campaigns that maximize your return on investment.

Sue Ward
Informative and helpful.
Nov 8, 2023
Derrick Brasher
The emphasis on video as a dominant content format in digital marketing is indicative of the power of visual storytelling.
Nov 5, 2023
Jean Lauzon
The article's discussion on the use of AR and VR in digital marketing signals a new era of immersive brand experiences.
Oct 13, 2023
The emphasis on the role of voice search in shaping digital marketing strategies reflects the growing influence of voice-activated technology.
Aug 18, 2023
Robin Atkins
I found the exploration of AI-driven content creation very insightful. It's fascinating to see the impact of automation on digital marketing efforts.
Aug 8, 2023
Sarah Heard
The mention of user-generated content as a digital marketing trend highlights the influence of authentic consumer voices.
Aug 2, 2023
Eyal Krauzer
The inclusion of voice search optimization as a digital marketing trend reflects the changing landscape of search behavior.
Jun 29, 2023
Clifford Pallin
The future of digital marketing is indeed exciting, especially with the increasing use of AI and machine learning.
May 29, 2023
Michael Gonzales
The mention of chatbots and their impact on customer service and engagement is a testament to the evolving landscape of digital interaction.
May 27, 2023
Mohammad Safa
The discussion on the integration of AR and VR experiences in digital marketing strategies is indicative of the evolving brand engagement landscape.
Apr 20, 2023
Damion White
I'm excited about the potential of augmented reality in digital marketing. It's truly a game changer.
Feb 7, 2023
Hal Hochhauser
The emphasis on social listening as a crucial digital marketing strategy is spot on. It's essential for understanding and responding to audience needs.
Feb 5, 2023
Jeff Rios
The focus on leveraging storytelling in digital marketing is essential for forging emotional connections with consumers and promoting brand loyalty.
Oct 22, 2022
Kajoj Dejzek
The mention of interactive content and its role in enhancing user engagement is a compelling aspect of the digital marketing landscape.
Oct 2, 2022
Nancy Baker
I found the section on the role of micro-influencers in digital marketing strategies very enlightening. It's about targeted and authentic brand advocacy.
Jul 31, 2022
Syazwani Abdullah
I found the section on dynamic content personalization very relevant. It's about tailoring experiences based on real-time user engagement.
Jul 15, 2022
Darren Clement
The importance of leveraging user-generated content as a powerful marketing tool cannot be overlooked. It adds authenticity and relatability to brands.
Jul 8, 2022
Tim Galvin
I'm intrigued by the evolution of social media into a powerful marketing channel, as discussed in the article.
Jul 5, 2022
James Harrigan
The focus on user-generated content is so important. It adds authenticity and credibility to a brand's digital presence.
Jun 24, 2022
Melissa Roloff
The inclusion of voice search in digital marketing trends is significant. It reflects the changing habits of consumers.
May 19, 2022
Roderick Narvaez
The importance of social listening in understanding audience sentiments and preferences is evident in the digital marketing landscape.
May 13, 2022
Kelsey Thompson
I found the section on data privacy and security very relevant. It's an important aspect to consider in digital marketing strategies.
Mar 28, 2022
Richard Oberfield
I appreciate the comprehensive approach to discussing digital marketing trends. This article is a valuable resource.
Mar 26, 2022
Jean Santullo
The aspect of customer experience optimization is pivotal. It's crucial for building strong brand loyalty.
Mar 13, 2022
Lex Adams
The emphasis on omnichannel marketing is vital for delivering a seamless customer experience across various touchpoints.
Mar 10, 2022
Seth Lueck
The emphasis on customer retention strategies is crucial. It's not just about acquiring customers, but also retaining their loyalty.
Dec 26, 2021
Donna Archambault
The future of digital marketing looks promising, especially with the increasing integration of AI and advanced data analytics.
Dec 15, 2021
Laurie Ben-Haim
The future of digital marketing is undoubtedly exciting, especially with the rise of innovative technologies and consumer behavior shifts.
Dec 13, 2021
Amir Haleem
The section on experiential marketing in the digital space is intriguing. It's about creating immersive brand experiences for consumers.
Sep 16, 2021
Drew Krejci
I appreciate the inclusion of in-depth consumer insights and behavior analysis in this article. It's a key aspect of successful digital marketing.
Sep 16, 2021
John Judy
The importance of customer journey mapping in digital marketing cannot be overstated. It's crucial for understanding and optimizing the user experience.
Sep 10, 2021
Scott Curtiss
The article's emphasis on hyper-personalization in digital marketing speaks to the need for targeted and individualized marketing efforts.
Jul 5, 2021
Inbound Call
The focus on leveraging micro-moments for targeted marketing is indicative of the need to address consumer intent in real-time.
May 29, 2021
GM 1470
I appreciate the acknowledgment of sustainable marketing practices as an emerging trend in digital marketing.
May 25, 2021
Scott Pon
Great insights! I totally agree with the emphasis on video content and mobile optimization.
Mar 29, 2021
Deloris Brown
I appreciate the article's emphasis on the fusion of social media and e-commerce in driving purchase decisions. It's a significant trend.
Feb 15, 2021
Bennett Gaines
The emphasis on harnessing customer data for personalized marketing initiatives is imperative for creating relevant and engaging experiences.
Feb 3, 2021
Laurie Obrien
I appreciate the article's exploration of the impact of artificial intelligence on digital marketing. It's a transformative force.
Jan 22, 2021
Rick Gotwalt
I found the exploration of local SEO in digital marketing trends very relevant. It's vital for businesses to reach local audiences.
Jan 21, 2021
I appreciate the focus on predictive analytics in digital marketing. It's fascinating to see how data can inform future strategies.
Dec 4, 2020
The section on hyper-targeted advertising is fascinating. It's amazing how precise and effective digital ads have become.
Nov 21, 2020
Levi Crabb
The insights on the importance of customer feedback in refining digital marketing strategies are invaluable. It's about continuous improvement.
Nov 19, 2020
Pushkar Singh
The focus on social listening as a pivotal aspect of understanding consumer sentiments and preferences resonates with the importance of audience-centric strategies.
Oct 20, 2020
Anneli Alfven
The inclusion of live video as a trend is very relevant. It's a powerful way to engage with audiences in real-time.
Oct 1, 2020
Rickie Dean
I found the section on influencer marketing very informative. It's definitely a trend worth investing in!
Sep 28, 2020
Clay Lingo
The article's exploration of marketing automation is insightful. It's an efficient way to streamline digital marketing efforts.
Sep 3, 2020
Ben Benting
The emphasis on content personalization in digital marketing is crucial for delivering tailored experiences to consumers.
Jul 30, 2020
Jeff Baziuk
The focus on SEO and content marketing is timeless. It's essential for maintaining a strong online presence.
Jul 19, 2020
Scott Keogh
I found the exploration of voice search optimization and its impact on digital marketing very enlightening. It's about adapting to changing consumer behaviors.
Jul 10, 2020
William Hudson
The mention of virtual reality in digital marketing as a trend is indicative of the increasing use of immersive technologies in brand experiences.
Jun 29, 2020
Abdelghani Bekkaoui
I appreciate the focus on personalization and the integration of social media. It's crucial for effective digital marketing strategies.
Jun 21, 2020
Elizabeth Pimentel
I'm thrilled to see the focus on sustainability and ethical marketing in this article. It's an important aspect of responsible brand promotion.
Apr 2, 2020
Joao Rozario
The inclusion of visual storytelling as a central theme in digital marketing resonates with the captivating impact of imagery on consumer engagement.
Mar 12, 2020
Brian Fox
The discussion on social media stories is enlightening. It's clear that these platforms are shaping the future of digital marketing.
Feb 29, 2020
Daniel Hillman
The mention of ethical and sustainable marketing practices in digital strategies is commendable. It reflects a commitment to responsible brand promotion.
Feb 11, 2020
Phil Shaw
The discussion on the role of customer journey analysis in digital marketing underlines the importance of understanding consumer behavior and preferences.
Feb 1, 2020
Tammi Terrell
I appreciate the article's focus on the significance of emotional storytelling in creating meaningful brand connections with consumers.
Jan 23, 2020
Melinda Schultz
The discussion on content diversification is on point. It's essential to adapt to different content formats to cater to diverse audience preferences.
Jan 3, 2020
Adoor Balasubramanian
I appreciate the discussion on the importance of storytelling in digital marketing. It's a timeless way to connect with audiences.
Nov 7, 2019
Chirag Patel
The discussion on the use of chatbots to enhance customer service is relevant in today's tech-savvy consumer landscape.
Sep 20, 2019
Kunjar Bhaduri
The mention of AI-powered chatbots in delivering personalized customer interactions is an impressive aspect of advancing digital marketing strategies.
Sep 15, 2019
Rob Springer
The insights on data-driven marketing are valuable. It's essential to leverage data for targeted and effective campaigns.
Jul 20, 2019
Andrew Silva
The insights on the impact of data-driven marketing and its ability to inform targeted campaigns are invaluable. It's about leveraging insights for effective strategies.
Jul 6, 2019
Luis Arroyo
The discussion on social commerce is eye-opening. It's clear that social platforms are evolving into powerful sales channels.
Jun 23, 2019
Jacob Gendusa
The discussion on the power of storytelling through visual content is a testament to the impact of compelling imagery in digital marketing.
Jun 17, 2019
The focus on visual search in digital marketing trends is indicative of the growing importance of image-based content.
May 22, 2019
Jess Carr
The insights on conversational marketing highlight the shift towards personalized and real-time interactions with consumers.
Apr 30, 2019
Jarred Michael
The mention of interactive quizzes and polls in digital marketing is a great way to enhance audience engagement.
Apr 29, 2019
Melanie Kinder
The focus on integrating social media into the customer journey is reflective of the omni-channel approach to marketing.
Mar 13, 2019
Joseph Howell
The discussion on the role of content curation in digital marketing strategies highlights the need for consistent and valuable content delivery.
Jan 10, 2019
Chad Korpeck
I appreciate the article's focus on the role of emotions in driving consumer behavior and engagement in digital marketing strategies.
Jan 5, 2019
Kevin Carlson
I found the discussion on the role of big data in digital marketing strategies very insightful. It's clear that data is driving innovation.
Nov 25, 2018
Netty Kim
The mention of ephemeral content is intriguing. It highlights the importance of creating a sense of urgency in marketing messages.
Nov 24, 2018
Herb Kelsey
I love the inclusion of emojis in this article. It's a fun and effective way to add personality to digital content.
Nov 24, 2018
Sean Curran
I appreciate the article's exploration of the impact of data-driven personalization in digital marketing. It's about delivering relevant experiences.
Oct 6, 2018
Lothar Geilen
The mention of micro-moments in digital marketing is so relevant. It reflects the shift towards instant and intent-driven consumer behaviors.
Sep 9, 2018
Silke Textor
I appreciate the emphasis on social media storytelling and its ability to create authentic brand connections. It's a powerful digital marketing tool.
Aug 20, 2018
Tobias Schumann
The mention of email marketing automation and its role in nurturing leads and fostering customer relationships is an essential feature of modern digital marketing.
Aug 5, 2018
Alisara McDlothlis
I enjoyed the article's focus on the impact of video marketing and its potential for reaching and engaging audiences.
Jun 26, 2018
Adam Zygmontowicz
The emphasis on visual storytelling is spot on. It's a powerful way to engage and connect with audiences.
Jun 11, 2018
Bharath Sripad
I'm glad the article addressed the importance of influencer marketing in building trust and credibility with audiences.
Jun 2, 2018
Tory Woodruff
I found the section on social commerce trends very intriguing. It underlines the evolving role of social platforms in driving purchase decisions.
Apr 13, 2018
Caleb Ratz
The focus on brand storytelling in digital marketing is essential for creating meaningful connections with audiences.
Mar 21, 2018
Amy McIntosh
The emphasis on customer engagement through gamification is intriguing. It creates a more interactive and memorable brand experience.
Mar 3, 2018
Lori Tenorio
I appreciate the emphasis on the integration of AI and machine learning in digital marketing for enhanced personalization and targeting.
Mar 2, 2018
The mention of interactive content is on point. It's a key strategy to capture and retain audience attention.
Jan 26, 2018
Place Holder
The section on mobile-first indexing is important in today's mobile-centric world. It's essential for website visibility and performance.
Jan 24, 2018
The mention of social commerce in digital marketing trends reflects the fusion of social platforms and e-commerce opportunities.
Jan 23, 2018
Mitch Joseph
The insights on the significance of influencer authenticity in driving successful digital marketing efforts are invaluable. Genuine advocacy matters.
Jan 21, 2018
Randy Okubo
The section on chatbots and AI integration is intriguing. It's fascinating to see how technology is revolutionizing marketing.
Dec 17, 2017
Lisa Tracy
The inclusion of influencer partnerships in digital marketing trends underscores the importance of authentic brand advocacy.
Dec 4, 2017
Nora Birt
I found the section on email marketing automation very informative. It's a powerful tool for nurturing leads and maintaining customer relationships.
Dec 1, 2017