Welcome to Computer Creations' comprehensive guide on the best digital marketing trends to invest in for 2016. As a leading provider of business and consumer services in website development, we understand the importance of staying ahead of the curve in the rapidly evolving digital landscape.
1. Mobile Optimization
One of the most prominent digital marketing trends of 2016 is the increasing dominance of mobile devices. With the exponential growth of smartphone and tablet usage, optimizing your website for mobile has become a necessity, rather than an option. At Computer Creations, we specialize in responsive web design that ensures an optimal browsing experience across all devices.
1.1 Mobile-Friendly Design
A mobile-friendly design involves creating a website that adapts seamlessly to different screen sizes. This includes responsive layouts, easy-to-tap buttons, and legible fonts. By prioritizing mobile optimization, you can reach a wider audience and improve user engagement, ultimately boosting search engine rankings.
1.2 Page Speed
In addition to design, page loading speed is crucial for mobile optimization. Slow-loading pages lead to high bounce rates and diminished user experience. Our team at Computer Creations can optimize your website's performance, ensuring faster load times and improved rankings.
2. Content Marketing
Content marketing has been a dominant trend in digital marketing for several years, and it shows no signs of slowing down in 2016. Creating high-quality, valuable content that resonates with your target audience is key to building brand awareness and driving organic traffic. Through strategic content creation and distribution, you can establish yourself as an industry thought leader and gain a competitive edge.
2.1 Keyword Research
Your content strategy should be driven by thorough keyword research. By identifying relevant keywords with high search volumes and low competition, you can optimize your content to rank higher in search engine results pages. Computer Creations can assist you in conducting keyword research and leveraging it effectively in your content marketing efforts.
2.2 Compelling Blogging
Blogging is a powerful tool for content marketing, allowing you to share valuable insights, industry news, and updates. By consistently publishing informative blog posts, you can attract and engage your target audience. Our skilled copywriters at Computer Creations can create compelling blog content that captivates readers and drives traffic to your website.
3. Video Marketing
Video marketing has emerged as a highly effective digital marketing strategy in recent years. With the rise of platforms like YouTube and the growing popularity of video content across social media channels, incorporating videos into your marketing efforts is a must in 2016. Videos deliver engaging visual storytelling, help build trust and credibility, and increase customer retention.
3.1 Explainer Videos
Explainer videos are concise, informative videos that explain complex concepts or products. These videos can enhance your website's SEO by increasing dwell time and reducing bounce rates. Our team at Computer Creations can produce high-quality explainer videos that convey your message effectively and drive conversions.
3.2 Video Advertising
Video advertising allows you to reach your target audience through platforms like YouTube, Facebook, and Instagram. By creating captivating video ads, you can increase brand awareness and drive conversions. Computer Creations can help you design and optimize video ad campaigns that maximize your return on investment.